Trying to get smarter about AI, systems, or strategy? You're in the right place.

I’m Michelle Jamesina, a strategist and writer exploring how people use (and are used by) the systems around them.

This site is where I share working ideas, frameworks, and tools for people who want to use AI to build, persuade, and lead. All without replacing the judgment, creativity, or communication that makes their work matter.

Explore by Topic

Narrative and Neural Nets

Where systems thinking meets storytelling. This series explores how language, logic, and large language models shape how we build, explain, and influence.

AI for Beginners

Curious about AI but tired of the hype? Start here. These posts break down key concepts in plain English. No math, no jargon, just what you need to use it well.

Strategy & Systems

Frameworks, decision tools, and practical insight for people navigating complex problems. Think like a systems designer, even if you’re not one.

Negotiation & Influence

Whether you’re managing a team or prompting a chatbot, influence still matters. These posts unpack the psychology, framing, and language behind strategic communication.

Read the Blog

AI-Assisted Content Strategy: Automating Platform Optimization, Not Writing

Context: This analysis examines a real-world AI content automation implementation using Zapier, Asana, and Claude AI. The system automated cross-posting strategy generation for LinkedIn, Medium, and Reddit, reducing publishing time by 60% while maintaining content...

The $1.17 Billion Missed Opportunity: Quantifying Grok’s Lost Potential

Elon Musk’s systematic destruction of X (formerly Twitter) has created one of the most spectacular missed opportunities in AI history. Through comprehensive financial modeling based on current market data, competitor analysis, and enterprise spending patterns, the...

The AI Search Engine Wars and the Death of Evergreen Content

The advice to optimize for Bing because "that's what ChatGPT uses" is already outdated. Welcome to the new era where your content strategy depends on a rapidly shifting landscape of AI partnerships, search APIs, and algorithmic preferences you can't predict. If you...

The Complete Guide to Generative Engine Optimization (GEO)

What is GEO and Why It Matters Generative Engine Optimization (GEO) is the practice of optimizing content to be selected, cited, and synthesized by AI language models in their responses. Unlike traditional SEO, which focuses on ranking in search result lists, GEO...

Michelle Jamesina

Strategist and Writer

I’m Michelle. I’m a strategist and writer who thinks way too much about what AI can (and can’t) do. I’ve worked with government agencies, tech companies, and founders trying to use big tools without losing the thread. I started out as a brand and UX designer, which is probably why I still care about clarity, structure, and what it feels like to use a system.

These days I’m writing, consulting, and occasionally designing app ideas I don’t have time to finish. You’ll find most of my work and thinking over at Narrative and Neural Nets, where I break down how AI intersects with language, strategy, and human decision-making.